Google quietly announces plans to make over the internet as we know it


Google is beginning a journey to transform the mobile web as we know it — but they’re trying to play it cool, guys.

In a blog post that was conspicuously not an official Google communique, the heads of Google’s Accelerated Mobile Pages (AMP) Project shared that the company is going to try to convince web standards organizations to recommend that the whole mobile web function like a non-Google proprietary version of AMP. No biggie!

SEE ALSO: Google’s fast-loading AMP pages are coming to Gmail

Two years ago, Google realized they had to do something about the fact that web pages loaded really crappily on mobile devices. To make pages load more quickly and compatibly on smartphones, companies turned to proprietary solutions: Facebook unveiled Instant Articles, and Apple rolled out its own walled-off mobile web experience in Apple News, to name two higher-profile examples. Read more…

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